Monthly Archives: June 2009

Book Printers – Pick the Right One For Your Book

For writers interested in self publishing their works, the world of book printing has many options available. Before choosing a publisher, it’s important to understand your needs and find the company that is right for you. A poor decision will cost you significantly more or result in a poor quality book.

Authors who intend to self publish should consider short run book printers. Short run book printing allows the writer to print a small number of books at a reasonable cost. The manuscript is generally stored digitally, making reprinting easy. Short runs are typically between 25 and 1,500 copies. Among the many advantages of short run book printing are control and cost. Short run printing allows you to set a budget for your printing, receive copies of your book in days or weeks, and proof it yourself. Small printing runs allow you to test the market with little risk. You also have the opportunity to test different market distribution methods to see what suits you best.

Some short run book printers offer print on demand service. With print on demand, you market your book, take orders, and have copies printed as needed. Not all short run book printers offer print on demand service, however. Some require minimum runs of 25-100 books, although sometimes they will allow print on demand service once the minimum threshold is met.

Authors who choose short run book printing must weigh the cost effectiveness of different size printings. As the number of books printed goes up, the cost per unit drops significantly. Print on demand service typically requires a set up fee, plus the cost per unit. Unfortunately, the cost per unit for print on demand printing (usually between $4 and $15), does not scale down with higher volume.

If you’ve decided to opt for short run book printing, it’s time to start investigating potential book printers. It’s best to contact multiple service providers to get quotes based on the specifics of your book. When asking for a quote, be sure to inquire what that particular book printers turnaround time is. You also may want to consider asking for a sample of their work. When comparing prices, be sure to factor in quality. You will not want to settle for an unattractive, poor quality product so you can save a little money.

For more information about printing your book, contact the expert book printers at, call them at 1-800-698-2071, or email them today.


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Book Printing Information

Despite the modern trends of blogging, Twitter, and other instantaneous internet based communication, books have not yet gone out of style. They have broad appeal across generations, don’t require any special equipment or technology, and offer a comforting feeling that only hard copy printed material can offer. Authors looking to have their books printed must navigate the complex waters of book printing.  Transforming your manuscript into a printed book involves a long decision-making process that will greatly affect the success of your book.

The first consideration is to choose the size of the book, which reflects its purpose. Mass market paper backs are just 4.25” by 7”. Bigger sizes are appropriate for trade books, handbooks, fiction, manuals, textbooks, and coffee table books. You must also decide between a  softcover or hardcover exterior. Though hardcover is more expensive, a laminated hardcover finish greatly enhances the appearance of a book.

Once you’ve picked a size, the next factor is the book printing method. The most popular methods of book printing are lithograph printing and digital printing. Lithograph printing involves a printing plate mounted to a cylinder which produces outstanding quality text and images. Unfortunately, it is relatively expensive for shortruns. Digital printing  is less expensive for smaller quantities and recent technology advances have made its quality comparable to lithography.

Another determining aspect of your book is its binding. There are a number of standard types of binding. Perfect book binding glues the outside edge to create a flat bound surface, which is great for books and other material. Saddle stitch and side stitch binding utilizes staples in the fold, which is appropriate for booklets and brochures. For hardcover books, the highest quality binding is casebook binding.

Perhaps the most important decision you must make relating to printing your book is the design of the cover. The spine and cover of a book must be eye catching, interesting, and aesthetically appealing in order to get noticed on the shelf. The design is critical in attracting the attention of consumers and directly affects whether they will notice your book and investigate it further. Design can be the ultimate make or break factor in the commercial success of your book.

For more information about book printing, contact the book printing experts at, call them at 1-800-698-2071, or email them today.

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