It can be difficult to build an organization in today’s saturated media market. While common strategies include word of mouth networking, public events and meetings, and advertising, one of the most useful tools in promoting your organization is the newsletter. Unlike most brochures, post cards, and catalogs, which are focused on promotional content, most newsletters are devoted to editorial content. Instead of wasting space with unnecessary advertising and fluff, which will negatively impact your readership, newsletters allow you to focus on content that is relevant to your organization and interesting to your readers.
Newsletters are utilized by wide ranging types of organizations. If you work for a governmental agency, you can use newsletters to inform citizens of important policy changes and information relating to your services. If you work for a Church, a newsletter can provide your congregation with important information about religious services, social activities, community news, and social events. Nonprofits find newsletters to be a critical resource for promoting their name in the community, attracting much needed financial support, soliciting volunteers, promoting community awareness of important issues, and announcing what the organization is working on. Even schools can use newsletters to keep parents in the loop about what’s going on in their child’s educational life. All organizations can benefit from the newsletter’s ability to keep stakeholders informed of new products, services, events, and activities.
While it is possible to deliver newsletters electronically, newsletter printing services offer the ability to custom print newsletters in runs that make sense for your organization. Publishers offer a variety of services and options for putting together and printing your newsletter. You can choose two colors to keep your newsletter simple, but full color will help it to really stand out catch readers’ attention. The pages of the newsletter can be plain or glossy, depending on your desired look and your budget. Newsletters can be printed with no fold, with a half fold (two pages across) or with a tri fold, which enables easy mailing. You can opt for your newsletter to be hole punched as well. Newsletter printing services will provide you with a proof copy for your review, and most newsletters can be printed with 7 days or fewer turnaround time.
No matter what type of organization you are involved in, consider using newsletters to grow your organization, keep members in the loop, and promote awareness of your doings in your community.