Five Tips For Marketing Your Self-Published Book

To write the great American novel is one of the most common aspirations in today’s culture. Everyone has a story inside them and now you’ve succeeded in putting your story onto paper. You’ve spent countless hours honing and tweaking your book until it’s reached the best possible version. You’ve decided to self-publish and you’re on your way to success.

There’s only one problem: Where do you go from here? Competition in the book world is vast and can, at times, seem overwhelming. Therefore, the path to success relies on your ability to properly promote your book so it can reach the widest audience. Who better to market your book than you? You know the book’s intended audience and its intended purpose. What can be daunting is that often you don’t know where to even start with marketing your self-published book.

  1. One of the first steps you should take when promoting your self published book is to set up a personal Web site that advertises your work. In today’s world, Web sites are often the first stop consumers make in an attempt to purchase an item. The ability to buy directly from your site can mean an immediate jump in your book’s sales.
  2. The next step is to use print as a means to direct more consumers toward your site so the book sales can continue to soar. Make a promotional copy of your book – a short synopsis that will hook your readers and leave them wanting more. This promotional copy can be placed on advertising flyers, sent out to newsletters, reviewed in your local newspaper, and used to obtain a position in the “local author” section of your local bookstore.
  3. Word of mouth can also be one of the simplest tactics you can use when marketing your self-published book. Spread the news of your book’s printing to all your friends and family. Ask them to pass the news on through business cards or pamphlets you have printed.
  4. Along the lines of the "word-of-mouth" advice above, consider doing some book signings at local independent or chain book stores.
  5. Send a press release to your local newspaper. Include your contact information (they may want to verify information within the press release), the name and genre of the book, and a little bio about yourself. If you are marketing your self-published book through book signings, also include the name and address of the store, the day and time of the book signing.

While book promotion can be an intimidating thing to think about, just take it one step at a time. Before you know it, you’ll be on the path to success!

CMYK Graphix Inc. provides one-stop shopping for promotional print items. As the No. 1 choice in book printing today, CMYK Graphix will not only help you self-publish your book, they will provide the business cards, brochures, and flyers that will get your words out there in the world.

For more information about marketing your self-published book, contact the experts at, call them at 1-800-698-2071, or email them today.


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