Monthly Archives: November 2009

Six Ideas For Marketing Your Self-published Book

So you’ve finished writing your book. The months of writing, editing, and reading back through your story are over and you’ve decided to self-publish your work. Now it’s on to the next step: promoting your book so that your message gets out there in the world. Here are a few ideas to help you get started on marketing your self-published book:

  • Contact program directors for local radio stations and ask them to set up phone-in interviews with you over the air. You might even ask them to sponsor some kind of promotion which involves giving your book away to their listeners.

  • Create a Web site that provides readers with the opportunity to buy your book. You can list excerpts from the book and advertise the option for customers to sign up for a newsletter. The newsletter should list any special promotions you’re doing or any events you’re going to participate in.

  • Send press releases to a variety of media outlets: newspapers, magazines, news shows, radios, etc. Set aside time each week to resend these until you start to get responses for interviews or articles.

  • Market to online bookstores: Online bookstores are gaining more and more of the market share each year. One of the great things about them is that they give equal placement to both self-published books and those from major publishers. If you do your research, you can take advantage of this and cash in on a great opportunity. What not start off at the top? Amazon is the largest online bookstore and it sells millions of book every year. You can list your book for sale with them by registering on the Amazon Advantage page.

  • Create promotional products. Mouse pads, book marks, coffee mugs, and posters are all good ways to help with marketing your self-published book. These products could include your book’s information, the cover art of your book, some of your favorite quotations from the story, and of course, a few of the ways your book can be purchased.

  • Set aside approximately 5-10% of your products for different kinds of giveaways. These can be given away at book signings, through radio contests, in Web site promotions, at book fairs, or just to people you talk to on the street. It may seem counter-productive to give away your book, but having people read and recommend your work is wone of the most effective ways of marketing your self-published book.

Selling, promoting, and marketing your self-published book can seem like a difficult concept but once you get working on it, things will fall into place and it will become easier. Just remember that in addition to being a writer you now must become a salesperson for your book. And who better to sell your story than the person who knows it best?

CMYK Graphix Inc. is a professional printing company that can help you self-publish your book as well as assist you with some of the promotional materials you might need. For more information about self-publishing your book, contact the expert book printers online at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.

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Focus On Effective Catalogs For Great Sales

If you think about it, catalogs are a staple in the advertising world. We would venture to guess you get at least one catalog per week in your mail (although it may seem like more) but around the holiday season, you’ll probably see double or triple that amount. Effective catalogs are a great resource for companies – they are a cost-effective, one-stop method for getting the company products in front of potential customers in vibrant, enticing, and colorful detail. And catalogs make it easy for the customer to order, too – they can just grab a cup of coffee, settle into a cozy chair, and shop in comfort.

So, what goes into producing effective catalogs?

  • Catalogs are usually printed in full color (also called 4-color or CMYK) on coated or glossy stock.
  • Research has clearly shown that people respond significantly better (over 50% better) to full color images versus black and white images.
  • A good design attracts attention. Unique and quality images will grab the customer’s eye.
  • Consider thick covers to help the catalog get through the postal system and into your customer’s hands intact.
  • Also consider using a protective, moisture resistant coating to repel rain and dirt.
  • Don’t go with a cheap printer, go with a quality printer. Quality printers can help you make the correct paper stock and binding choices, resulting in better, more effective catalogs.
  • Display products in a grid-type layout, which will help you get the most products on a page in the most orderly manner.
  • If cost is a factor, catalogs can be cost-effectively downsized into smaller catalog dimensions.
  • Divide your products into logical major categories. This allows customers to leaf through the pages and look for certain sections if they are searching for a particular item.
  • Display all of your products in the catalog! Why hold something back for a sale or a future promotion when you can show your customer everything today?
  • Present your most expensive and highest quality products on the cover and in the front of the catalog to entice your customers.
  • Write teaser-type ads for other products that are displayed further back into the catalog pages. Sprinkle these ads throughout the front pages to "guide" readers to other products they haven’t considered or that go with the items they are ordering.

Catalogs, with their multi-page format, are powerful and versatile print communication vehicles. And in today’s digital world and with the amount of information available on the internet, there still is nothing like a well done catalog. Its vibrant, full color images really do burst off the page into the minds and hearts of the reader. That’s why print publications remain so important to the success of every organization.

For more information about printing effective catalogs, contact the expert catalog printers at Cmykgraphix.com. Call them at 1-800-698-2071, or email them today.

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6 Tips For Getting That Story Out of Your Head and Off to the Book Printers!

Millions of people every year think about writing a book. Unfortunately, very few follow through with this dream because the process of writing a book and publishing it is often tedious and drawn out. In reality, one must only know the steps to take and accomplishing this goal can be as simple as baking a cake!

  • To begin with, you must plan your central idea. You’ve had a story brewing in your mind for some time; now it’s time to elaborate on it. What events will lead your story from beginning to end?
  • Create an outline from these events, placing them in an order that allows your story to flow. A step like this not only helps guide the story, it will keep you on track while you write.
  • Develop your characters. You should know your main characters inside and out. Who are their best friends? What are their families like? What are their ages, appearances, backgrounds, and dreams?
  • Write your first chapter. Starting off with immediate action will pull your readers into your story right away. Character backgrounds and introductions should come later, as a natural part of the story and the way it flows.
  • Complete your first draft, following your outline as your embellish each event. Read back through the book to make sure the plot, characters, and dialogue all seem realistic. Make any adjustments that are needed.
  • Have a friend or family member to read your book. Ask them to make sure the characters, setting, or plot are fleshed out enough. Once any modifications are done, your book is completed and ready to go off to the book printers!

Now what? Today, more and more writers are choosing to self-publish their work through book printers rather than go through the tedious process of finding a professional publisher. The average publisher takes 3-6 month to respond to a query letter and another 3-6 months to respond to a manuscript. Why wait all that time when you can get your book printed immediately? Professional book printers like CMYK Graphix Inc. can get a writer’s book into print mere weeks after it’s finished. The results of your work will be seen quickly, without unnecessary waiting, uncertainty, or rejection letters. For more information, contact the expert book printers at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.

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