One of the most difficult things about self-publishing a book is getting the sales volume to achieve meaningful success. Of course in today’s digital world, many authors are utilizing bookseller websites such as Amazon.com as well as their own website to promote and sell their book. However traditional bookstores remain one of the primary ways to get your book sold. Following are some of the steps needed to get your book into bookstores:
- To be sold in bookstores, you must obtain an International Standard Book Number (ISBN). The ISBN must be converted to a bar code format and appear on the back cover for scanning at the cash register check out. While applying for that, fill out the Advance Book Information form (ABI) to get your book listed in Books In Print (the main directory used by booksellers to order books).
- If you want to get your book into bookstores, you must first let people know the book is out there! Send out press releases to newspapers, newsletters and magazines.
- Consider making a formal presentation to a local book distribution company that ships to bookstores so you don’t have to worry about that particular detail. Such association also provides you a third party contact that bookstores are used to dealing with, which might make it easier for you to find a shelf spot.
- Research possible shelf space categories at your local bookstore where you want your book sold. When contacting a local store, inform them that you’re a local author and find out if they have a local author section. Ask about any book purchasing policies they have for local authors..
- Follow their policies for self-published authors as closely as possible. Many bookstores will reject your application if you don’t follow their instructions exactly as they are laid out.
- Discuss the various ways the bookstore might accept your books. Ideally, the bookstore will purchase your copies outright. That way you make your profit immediately upon sale to the bookstore. However, if you’re having a hard time getting your book into the store, you can also suggest selling your books on a returnable basis. That means that if your book doesn’t sell, you must take back any unsold quantity and refund the related purchase price to the bookstore.
No matter what steps you decide to pursue to get your book into bookstores, persistence is the most important thing. Success doesn’t happen overnight and every author has to wait some amount of time before word gets out about their masterpiece.
Before you can get your book into bookstores, you have to have it printed. CMYK Graphix Inc. is a professional printing company that can help you self-publish your book as well as assist you with some of the promotional materials you might need. For more information about self-publishing your book, contact the expert book printers online at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.