Effectively Marketing Your Self-published Book

When you are self publishing a book, be it a memoir, a novel, or "how-to" manual, you need to put together an effective plan for marketing your self-published book. You should make sure to cover a variety of angles so you can get your book out to the greatest number of potential customers. The three most effective areas for marketing a book are in online sales, local book stores, and independent book sellers. Did you know that you can even list your book with Amazon and Barnes and Noble to get exposure across the globe?

To effectively market your book, start with drafting a press release. This is a statement that introduces your book to the media and lets them know your book is for sale. You can email or snail mail a press release but be sure to address it to the correct person, not just to a generic address, or it will likely be relegated to the wastebasket. You can find a database of media resources through the Internet News Bureau’s press release service. Include your contact information (name, phone number, email address, web site URL) and ask the recipient to call you to schedule an interview or request a review copy of your book.

Try radio if your book is suited to a radio talk show format or to a specific format. To find the right broadcaster, mail or fax your press release to as many stations as you can. You can purchase mailing lists of radio stations and their particular formats. Be sure to check with your local library for information on mailing lists and radio stations. 

Try the newspaper. As noted before, you must direct your press release to the proper person, not just a generic area of the newspaper. Newspapers have many sections and you need to be sure your press release falls into the right hands. If you don’t hear from them, send the press release again. And again. Persistence pays off when marketing your self-published book.

Call all of your local bookstores and offer to do a book signing. Book signings are an easy way for book sellers to generate excitement and boost their sales (and yours, too!). You can make up a promotional flyer and use their internal mailing list to promote the event.

One of the best things to do when marketing your self-published book is to list your book with Amazon. This is the largest online bookstore and they sell millions of books annually. One of the great things about them is that they give equal placement to both self-published books and those from major publishers. You need to go through the Amazon Advantage page to register and to list your book. You will also need to get an ISBN in order to sell your book in a retail setting like Amazon’s. Visit http://www.isbn.org for more information on obtaining an ISBN.

Create a Web site and blog that provides readers with the opportunity to buy your book. List excerpts from the book and provide an area where customers can sign up for your newsletter. The newsletter should list any special promotions you’re doing or any events you’re going to participate in.

Marketing your book can seem daunting at the start, but take it one step at a time and you’ll soon start to see everything fall into place.

Before you start marketing your self-published book, you have to get it into print! For more information about having your book printed, contact the expert book printers at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.


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