You have written your novel and are eagerly awaiting the completion of the book printing so you can see your dream come to life. Time to sit back and relax, right? Wrong! Book printing is only the first step in selling your self-published book – you need to market it, too. Like any other product, you will sell more books if more people are aware of its existence. In today’s internet-based world, having a professional-looking author’s Web site can be one of the most important steps you take in promoting your work.
Fortunately, it’s possible to create a professional author Web site for free with limited design or programming skills using a blog host such as WordPress or Blogger. To successfully promote an author and his or her books, a professional Web site should have some very specific pages:
- The Home Page – this is the first page readers will come across when they visit your site. In some cases, it may be the only page you create. It should include vital information such as:
- Your full name or pseudonym if you choose to use one.
- A book cover image of your most recently published work. Ideally, this cover will be a link to Amazon or some other Web site that allows the reader to purchase your book.
- A jacket flap summary of your novel.
- Contact information, either as a form or a link to your email address.
- About the Author Page – this should include basic facts about you, including::
- A biography that focuses on the parts of your life relevant to your book.
- Information about current projects you are working on.
- Any other contact information you wish to share, such as a Facebook fan page or a Twitter page.
- An Events Page – this page offers easy access to updates regarding your professional schedule. This should show readers:
- All scheduled book signings, conferences, and school visits you will be attending.
- Any current news, such as a new book deal or publication of the book in a different country.
The creation of these and any other pages you can think of (such as a Published Novels Page or an Author’s Blog) will help create a baseline marketing tool that all your other promotions can spring from. Be sure to refer to it during any promotions and your word-of-mouth marketing is sure to increase.