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Marketing Your Self-published Book – Ideas To Get You Started

At last, you’ve finished writing your book. With a relieved sigh you sit back and dream about the piles of money that are going to flow through your door. Before you get too far, however, don’t forget the next important step: marketing your self-published book. It’s that magical process that changes your work from a manuscript decorating your shelf to a book that builds a career.

Here are a few ideas to help get your book into the hands of readers:

  • Consider your audience. This will give you a clear path regarding who or what companies to approach. For example, a children’s magazine is not the ideal tool to promote a mystery thriller.
  • Attend writer’s conferences and conventions to network with other authors and industry experts to initiate word-of-mouth advertising.
  • Send press releases to media outlets that relate to your work. Resend these until you get requests for interviews or articles.
  • Create a website that lists excerpts from the book, as well as the option to purchase it. Also use this tool to advertise any special events or promotions you’re doing such as book signings or sales.
  • In addition, an online media room is as essential as a website. You can create and host one yourself or you can hire someone to do it for you.
  • Print your book cover and contact information on marketing products such as mouse pads, book marks, and coffee mugs. These products should include your book’s information, the cover art of your book, a favorite quotation from the book, and the ways in which your book can be purchased
  • Hand out your marketing products to everyone you meet!
  • Set aside about 5-10% of your products for promotional giveaways. These can be given away at book signings, through radio contests, in Web site promotions, at book fairs, or just to people you talk to on the street. Having people read and recommend your work is wone of the most effective ways of marketing your self-published book.
  • Seek non-traditional places for book sales. Many local businesses (independent bookstores, museums, libraries, radio shows and news programs – just to name a few) take an interest in helping local authors and some stores may be willing to sell your books on consignment.
  • Ask local colleges and libraries if you can host readings or literary events that would get your name and work out into the community.
  • Set up book signing events with local bookstores.

Book promotion and marketing your self-published book can be a frightening concept for many writers but it is a vital part of success as an author. Embrace it as a necessary step. After all, who better to sell your story than the person who knows it best?

Of course, one can’t forget the step between writing and promotion: publishing. CMYK Graphix Inc. is a professional printing company that can help you self-publish your book as well as assist you with some of the promotional materials you might need. Additionally, they offer a variety of customization options so you’ll be satisfied with your work from cover to cover. For more information about book printing or marketing your self-published book, contact the expert book printers online at, call them at 1-800-698-2071, or email them today.


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A Book Printer’s Tips: Create A Great Book Title

They say you shouldn’t judge a book by its cover, but many people do. Even more important than the cover, however, is a book’s title. A weak title may mean your work will be overlooked in the book store but a strong one will grip the imagination of prospective readers, not to mention that a memorable title comes easier to the lips. The more a person can hear and remember your book’s title, the more likely you are to increase your readership.
To create a book title for your manuscript, just follow these important steps:

  • Start with the story basics. What is it about? Who is the target audience? Your title should reflect on these concepts.
    • Search within the story for title ideas. It could be drawn from a theme present in the manuscript, a key phrase used, or the name of a character or concept in the story.
      • Some authors will use a title that has absolutely nothing to do with the work. It’s a unique concept and it can pay off as long as a parallel can eventually be drawn between the two.
        • As you come up with ideas narrow your list down to the five strongest possibilities. Have friends and family members read the manuscript. Get their opinions on which of the five titles are most effective.
          • Consider each of the titles as part of a marketing plan. Does one work better than the other? Say the titles out loud as if you were in an interview. Does one roll off the tongue easier?

          It’s important to remember that a story’s title gives a reader the most basic description of your work. Whether a title is pulled from the book or not, it will still be a reflection of your work and the ideas you want to express.

          Using these steps to create a book title will ensure your book won’t be overlooked on store shelves. After you have that catchy title and your manuscript is complete it’s time to bet busy getting your work published. The best approach is using a professional printing company like CMYK Graphix, Inc. They will allow you to self-publish your manuscript in the quickest time so you can focus your energy on selling and marketing it. As professional book printers, they have the knowledge and experience to help you self-publish your novel with all the customizations you require. They offer fast and easy quotes online at and will be happy to do custom quotes by request. For more information, contact the book printers at 1-800-698-2071 or email them today.

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          A Book Printer’s Tips: Plot Development

          Great story ideas can start anywhere. Some writers start out with a general concept that needs to be defined. Others are inspired by ideas for beginnings or endings to the novels they want to pursue. But even the best ideas can’t make a successful book without a well-developed plotline. When creating a story from beginning to end, keep the following plot development steps in mind:

          • Identify the conflict. At least two characters must have opposing goals and only one of them can win. Knowing this from the beginning will help ensure the story doesn’t go off on unrelated tangents.
            • Begin with a crisis. Your book should relate a specific struggle the main character is going through. Without this, the main character has no motivation to continue through to the resolution. This crisis will also help define the character’s goal for the book.
            • Build the story. Once a story goal has been created for the character, they must fight to achieve it and thus, hold the reader’s attention. They should face an increasing number of obstacles with mounting difficulty as the story progresses.
              • Orchestrate the climax. The climax of a story is the turning point where the main character’s struggle is finally resolved. Here, they face their greatest obstacle. The reader must be brought to wonder whether they’ll succeed in their goal or not.
                • Wrap things up. The resolution portion of plot development can be the most important part of a book. The reader should leave your story with no unanswered questions, which means all loose ends should be tied up and plot points resolved.

                Don’t forget to include important details throughout your story that will make your character’s resolution realistic. Tools used by characters on either side of the conflict must be mentioned before the climax; otherwise the resolution will seem too orchestrated.

                Using these steps in your plot development will ensure your story concept comes to life on the page. Once your editing has been completed, send it off to the book printers at CMYK Graphix, Inc. As professional book printers, they have the knowledge and experience to help you self-publish your novel with all the customizations you require. They offer fast and easy quotes online at and will be happy to do custom quotes by request. For more information, contact them at 1-800-698-2071 or email them today.

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                Book Printing and Writing Tips: Writing Dialogue

                Every good writer knows that dialogue is one of the key elements of any book. If it’s not conducted properly, dialogue can make the writing seem immature or unrealistic. It can even stop the story dead in its tracks. Good dialogue, on the other hand, draws the reader into the world the author has created. It serves to move the story along, provides valuable information to the reader, and brings the characters to life. However, even the best writers can have difficulty with this component of storytelling. To create the most effective dialogue, consider these important tips:

                • Pay attention to the way people talk. This can help you pick up on natural speech patterns and the expressions people use on a regular basis. It will also give you an idea of the flow and rhythm speech follows.
                  • Refrain from making dialogue too consistent with reality. In real life, people use filler words such as like, uh, and um. These should be omitted in writing. In addition, you should only turn portions of conversation that are important to the story or characters into dialogue. Anything else can be summarized or cut.
                    • Carefully consider the words and phrases that apply to each character. Make sure the dialogue "goes with" each role. For example, if a character is a swarthy pirate, he wouldn’t use perfect grammar – his "speech" needs to be more rough and less cultured. Dialogue can provide a each way to identify who is speaking within a passage.
                    • Don’t provide too much information at once. Amateur writers have the tendency to force-feed information through dialogue. Characters should only say something that would come naturally to them. Important details should be spread throughout the story to pick up through a natural progression.
                    • Stick with simple dialogue tags. “Said” is the most basic of these and in most cases it is all that is needed to identify the speaker. Some writers get too caught up trying to find synonyms for the word to add variety. Readers should be blind to tags as they read and using too many different words can pull them out of the dialogue.

                    Following these tips will help make your characters and your dialogue come to life. Once you have perfected your dialogue and your manuscript is finished, all that’s left to do is contacting the book printer. CMYK Graphix has a professional book printing team that will help you customize and self-publish your manuscript into a completed and marketable book. They offer fast and easy book printing quotes online at and do custom quotes by request. For more information, contact them at 1-800-698-2071 or email them today.

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                    Ergonomics Part Two – Stay Pain-Free (A Book Printer’s Tips)

                    Long before a self-publishing author can even think about sending their manuscript off to the book printer’s, they will be investing hours upon hours in front of a computer or typewriter. The writing process can take its toll on an author because, in order to get any amount of work done, a writer is required to work in the same position for hours at a time. As a result they are subject to a real possibility of repetitive strain injuries. Fortunately the study of ergonomics has uncovered the secrets of positioning and equipment use that makes these injuries preventable.

                    Ergonomics can differ depending on whether you’re writing by hand or typing at a computer. Since many writers do both at some point it is imperative you understand the differences. Here are a few more important tips for reducing your pain as a writer:

                    When setting up your computer screen:

                    • The monitor should be an arm’s length away and the screen should be centered in your line of vision.
                    • The top of the screen should be level with your eyes.
                    • Adjust the height or tilt of the screen to eliminate light glare. This will reduce eye strain.

                    To reduce contact stress while writing manually:

                    • Use the lightest hold possible on the pen while still maintaining control.
                    • Refrain from leaning on the wrist or forearm as you work.
                    • Use a pen or pencil with a rubberized grip or increase traction by wrapping a rubber-band around its barrel.

                    To avoid awkward postures:

                    • Position the elbow at an angle greater than 90 degrees.
                    • Keep your hand relaxed and avoid forceful bending or hyperextension of finger joints when holding your pen.
                    • Use a sloped desk to avoid bending the neck or rounding the shoulders forward.

                    Everyone knows a great book isn’t written in a day. It can take several weeks, months, and even years before it’s complete and ready for the book printer’s. If you’re able to work pain-free you can work longer and those hours will be spent concentrating on your book and not the pain you would otherwise be feeling.

                    Once your work is finished, you’ll need to send it off to the book printer’s so your work can get on to bookstore shelves as soon as possible. For more information about self-publishing, contact the expert book printers at by calling them at 1-800-698-2071, or by emailing them today.

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                    Writing Your Book: Fictional Character Development

                    One of the most common goals people have in this country is to write the “Great American Novel”. Of course, most writers don’t simply sit down and start writing when the ultimate goal is a novel-length work. Many aspects of the book need to be planned out beforehand, including the plot and characters of the story. Compelling characters bring the story to life and, in many cases, can make or break it. Fictional character development is critical when writing a book: if a writer doesn’t develop their characters properly, the entire story can seem stagnant and unrealistic.

                    To avoid these results, development of your fictional character should be done in the following ways:

                    • Start with a physical description of your character. Are they tall, short, fat, or thin? Do they have any scars or other distinguishing traits? Keep in mind that a person’s physical appearance can affect the way people treat them and that should be taken into account in your story.
                    • After you’ve formed your character’s body type, begin working on the type of clothes they wear. In real life, everybody has a certain style, even if it’s no style at all. A person’s clothes say a lot about who they are and serve as one of the first ways they’ll make an impression on others, so this detail should not be forgotten.
                    • Now it’s time to develop the deeper aspects of your character. What type of personality do they have? How do they talk, walk, and think? What do they like and what do they dislike? What is their favorite color, food, or pet? As you’re working, consider how this personality might influence the story you’re writing.
                    • Finally, it’s time for development of your fictional character’s background. You must be on an intimate level with each of your characters so you can weave their stories in a believable way. What has happened to them in their past that made them the person you are now writing about? What type of person are they in the present? What do they dream about for their future? Think carefully about this section. Oftentimes a character’s personal history can interfere with and relate directly to the novel you’re writing.

                    Your fictional character development is complete! Even though the character will take on more depth as the story moves along, your character/person has been “born”. You now have a solid springboard for the rest of your story, which will only be enriched by the work you’ve just done. So get cracking!

                    Once your masterpiece is finished, contact CMYK Graphix, Inc. A professional printing company, CMYK Graphix, Inc. will help you self-publish your work so it can get on the shelf and in your reader’s hands in the timeframe you want. For more information on self-publishing, contact the expert book printers at by calling them at 1-800-698-2071, or by emailing them today.

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                    Self-publishing Tips – Writing an Acknowledgement Page

                    There’s no doubt that a lot of time and effort goes into writing a book, whether self-publishing or going through an agent or a traditional publisher. An author is, of course, the heart and soul of their work, but it would be very difficult for them to complete such a time-consuming project without, at least, a little help. Family members, significant others, and even complete strangers can play a major role in making a piece of work come to fruition. The acknowledgement page of a book is intended to thank those people who heavily influenced you or your book as it was being developed.

                    To start putting together your acknowledgement page, simply create a list of everyone you feel contributed to your work. This can be family members who cooked your meals while you were working, or who gave you a quiet space in which to write. It could also be a professional who contributed information for your research or someone who supported you spiritually or emotionally. For example, they may have prayed fervently for your success or encouraged you when you considered giving up.

                    The following steps will help you work your way through a complete acknowledgement page:

                    • First, compile your list together, along with the reasons why you’re grateful for each individual. This will help you pinpoint who had the most influence on your work as a whole.
                    • Narrow down your list. Most acknowledgement pages are no longer than a half-page, so keep that length in mind.
                    • Write the rough draft of your acknowledgement and have an unbiased individual review it for editing or suggestions regarding changes or information that could be omitted.
                    • Write the final draft of your acknowledgement and save it with the same font size and font color as the rest of the book.
                    • A completed acknowledgement page is generally placed in the book between the table of contents and the actual work.

                    Once your acknowledgement page is complete, your manuscript is one step closer to being sent off for self-publishing so you can get it on the shelf as soon as possible!

                    For more information on self-publishing your work, contact CMYK Graphix, Inc. They offer options for authors considering self-publishing as well as other tools to help self-published authors promote their work. Call them at 1-800-698-2071 or email them today.

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