Tag Archives: book marketing

Marketing Your Self-published Book – Ideas To Get You Started

At last, you’ve finished writing your book. With a relieved sigh you sit back and dream about the piles of money that are going to flow through your door. Before you get too far, however, don’t forget the next important step: marketing your self-published book. It’s that magical process that changes your work from a manuscript decorating your shelf to a book that builds a career.

Here are a few ideas to help get your book into the hands of readers:

  • Consider your audience. This will give you a clear path regarding who or what companies to approach. For example, a children’s magazine is not the ideal tool to promote a mystery thriller.
  • Attend writer’s conferences and conventions to network with other authors and industry experts to initiate word-of-mouth advertising.
  • Send press releases to media outlets that relate to your work. Resend these until you get requests for interviews or articles.
  • Create a website that lists excerpts from the book, as well as the option to purchase it. Also use this tool to advertise any special events or promotions you’re doing such as book signings or sales.
  • In addition, an online media room is as essential as a website. You can create and host one yourself or you can hire someone to do it for you.
  • Print your book cover and contact information on marketing products such as mouse pads, book marks, and coffee mugs. These products should include your book’s information, the cover art of your book, a favorite quotation from the book, and the ways in which your book can be purchased
  • Hand out your marketing products to everyone you meet!
  • Set aside about 5-10% of your products for promotional giveaways. These can be given away at book signings, through radio contests, in Web site promotions, at book fairs, or just to people you talk to on the street. Having people read and recommend your work is wone of the most effective ways of marketing your self-published book.
  • Seek non-traditional places for book sales. Many local businesses (independent bookstores, museums, libraries, radio shows and news programs – just to name a few) take an interest in helping local authors and some stores may be willing to sell your books on consignment.
  • Ask local colleges and libraries if you can host readings or literary events that would get your name and work out into the community.
  • Set up book signing events with local bookstores.

Book promotion and marketing your self-published book can be a frightening concept for many writers but it is a vital part of success as an author. Embrace it as a necessary step. After all, who better to sell your story than the person who knows it best?

Of course, one can’t forget the step between writing and promotion: publishing. CMYK Graphix Inc. is a professional printing company that can help you self-publish your book as well as assist you with some of the promotional materials you might need. Additionally, they offer a variety of customization options so you’ll be satisfied with your work from cover to cover. For more information about book printing or marketing your self-published book, contact the expert book printers online at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.

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Marketing Your Self-Published Book? Try Amazon Advantage!

For a self-published author, marketing your self-published book can seem like a daunting task. Writing is what you know best and the stream of media contacts and advertising tools needed to get your book out into the world often appears to be an endless trail leading into the fearsome unknown.

The good news is that one of the largest wholesale Web sites in the world is doing everything they can to make marketing your self-published book easier for you. Through Amazon.com’s Advantage program any book can easily be advertised without having to reach the high levels of sales most other sites require.

The process is simple. Signing up for the Advantage program ensures that all titles appear frequently and prominently throughout the Web site. There is no favoritism between self-published works and the books sold by major publishing houses. Amazon.com’s distribution center keeps a minimum of five of your books on hand at all times so your work remains in stock for all customers. Since Amazon.com is available 24 hours a day, 7 days a week your book has plenty of opportunities to get into the hands of the public.

Some other basic details and benefits of the Amazon.com Advantage include:

  • Automatic emails notify you when your book supply is getting low so you can send more books into the distribution center. This ensures your customers have your book in hand as quickly as possible.
  • Online access to sales and inventory reports, as well as the ability to control the details your customers see and to contact the vendor services team with any questions or concerns.
  • Selling power. Tens of millions of consumers use Amazon.com on a frequent basis and the wholesaler has earned a reputation for service, reliability, and security.
  • Unlimited titles. No many how many books you wish to promote and sell, you’ll pay the same flat fee of $29.95 per year and Amazon.com will only collect the standard 55% commission on the sale of your items.
  • You even have the option to include “Not Yet Published” titles that will allow your customers to pre-order your books.

With such a user-friendly and powerful marketing tool at your fingertips there should be no reason to hesitate about marketing your self-published book.

For more information about book printing or marketing your self-published book, contact the expert book printers online at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.

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Effectively Marketing Your Self-published Book

When you are self publishing a book, be it a memoir, a novel, or "how-to" manual, you need to put together an effective plan for marketing your self-published book. You should make sure to cover a variety of angles so you can get your book out to the greatest number of potential customers. The three most effective areas for marketing a book are in online sales, local book stores, and independent book sellers. Did you know that you can even list your book with Amazon and Barnes and Noble to get exposure across the globe?

To effectively market your book, start with drafting a press release. This is a statement that introduces your book to the media and lets them know your book is for sale. You can email or snail mail a press release but be sure to address it to the correct person, not just to a generic address, or it will likely be relegated to the wastebasket. You can find a database of media resources through the Internet News Bureau’s press release service. Include your contact information (name, phone number, email address, web site URL) and ask the recipient to call you to schedule an interview or request a review copy of your book.

Try radio if your book is suited to a radio talk show format or to a specific format. To find the right broadcaster, mail or fax your press release to as many stations as you can. You can purchase mailing lists of radio stations and their particular formats. Be sure to check with your local library for information on mailing lists and radio stations. 

Try the newspaper. As noted before, you must direct your press release to the proper person, not just a generic area of the newspaper. Newspapers have many sections and you need to be sure your press release falls into the right hands. If you don’t hear from them, send the press release again. And again. Persistence pays off when marketing your self-published book.

Call all of your local bookstores and offer to do a book signing. Book signings are an easy way for book sellers to generate excitement and boost their sales (and yours, too!). You can make up a promotional flyer and use their internal mailing list to promote the event.

One of the best things to do when marketing your self-published book is to list your book with Amazon. This is the largest online bookstore and they sell millions of books annually. One of the great things about them is that they give equal placement to both self-published books and those from major publishers. You need to go through the Amazon Advantage page to register and to list your book. You will also need to get an ISBN in order to sell your book in a retail setting like Amazon’s. Visit http://www.isbn.org for more information on obtaining an ISBN.

Create a Web site and blog that provides readers with the opportunity to buy your book. List excerpts from the book and provide an area where customers can sign up for your newsletter. The newsletter should list any special promotions you’re doing or any events you’re going to participate in.

Marketing your book can seem daunting at the start, but take it one step at a time and you’ll soon start to see everything fall into place.

Before you start marketing your self-published book, you have to get it into print! For more information about having your book printed, contact the expert book printers at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.

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Helpful Steps For Self-publishing Your Book

So you’ve decided you want to write that book you’ve been thinking about seemingly forever. And you are considering self publishing since it’s so hard to get the big publishers interested when they receive thousands of manuscripts from aspiring authors each year. If so, the first thing you need to do is to spend some time creating a plan. Doing this at the onset will save you countless hours of time and frustration later on. Include the following steps in your self-publishing plan: 

  1. What’s your objective or what are you trying to achieve? Do you want to publish a book for just your family and a few friends? Or, will your book be targeted for a much broader audience.
  2. Visit your favorite book store and go to the section that features books of the type you plan to publish. Find one or two that you feel are similar to what you’d like yours to look and feel like and buy them. Take them home and carefully go through the books. There’s nothing like real life examples to help finalize your vision as well as the details of you book.
  3. Choose a desktop publishing software program for creating your manuscript. The most common one used by thousands of authors around the globe is Microsoft Word.
  4. If you’re writing a book with illustrations, as is the case with most children’s book, consider hiring a professional graphic designer. Using a graphic designer for your book cover is also a great idea. Many years ago, the head of a major publishing house said that every book needs to have a unique look and feel considering its target audience. A prospective buyer or reader will first be attracted and get to know a book by its cover.
  5. Have your book edited by someone other than yourself. This can be done inexpensively by friends or local college students that are majoring in English.
  6. Select a printerthat specializes in book production and get some quotations for several different quantities. Remember that the cost to produce a book goes down as the number or quantity of books ordered goes up. Some self-publishing book printers allow you to get an instant quote on line. Many book printers will also answer questions and provide tips on finalizing your book for printing.
  7. Develop a plan to market your book and yourself.  There are three really good organizations that can provide additional information and support to authors planning to self publish. One is the Small Publishers, Artists and Writers Network or SPAWN, the second is the Publishers Marketing Association or PMA, and the third is the Small Publishers Association of North America or SPAN.

Book manufacturing companies like CMYK Graphix, Inc. offer options for authors considering self-publishing as well as other tools to help promote their work. For more information about self-publishing, contact the experts at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.

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Six Ideas For Marketing Your Self-published Book

So you’ve finished writing your book. The months of writing, editing, and reading back through your story are over and you’ve decided to self-publish your work. Now it’s on to the next step: promoting your book so that your message gets out there in the world. Here are a few ideas to help you get started on marketing your self-published book:

  • Contact program directors for local radio stations and ask them to set up phone-in interviews with you over the air. You might even ask them to sponsor some kind of promotion which involves giving your book away to their listeners.

  • Create a Web site that provides readers with the opportunity to buy your book. You can list excerpts from the book and advertise the option for customers to sign up for a newsletter. The newsletter should list any special promotions you’re doing or any events you’re going to participate in.

  • Send press releases to a variety of media outlets: newspapers, magazines, news shows, radios, etc. Set aside time each week to resend these until you start to get responses for interviews or articles.

  • Market to online bookstores: Online bookstores are gaining more and more of the market share each year. One of the great things about them is that they give equal placement to both self-published books and those from major publishers. If you do your research, you can take advantage of this and cash in on a great opportunity. What not start off at the top? Amazon is the largest online bookstore and it sells millions of book every year. You can list your book for sale with them by registering on the Amazon Advantage page.

  • Create promotional products. Mouse pads, book marks, coffee mugs, and posters are all good ways to help with marketing your self-published book. These products could include your book’s information, the cover art of your book, some of your favorite quotations from the story, and of course, a few of the ways your book can be purchased.

  • Set aside approximately 5-10% of your products for different kinds of giveaways. These can be given away at book signings, through radio contests, in Web site promotions, at book fairs, or just to people you talk to on the street. It may seem counter-productive to give away your book, but having people read and recommend your work is wone of the most effective ways of marketing your self-published book.

Selling, promoting, and marketing your self-published book can seem like a difficult concept but once you get working on it, things will fall into place and it will become easier. Just remember that in addition to being a writer you now must become a salesperson for your book. And who better to sell your story than the person who knows it best?

CMYK Graphix Inc. is a professional printing company that can help you self-publish your book as well as assist you with some of the promotional materials you might need. For more information about self-publishing your book, contact the expert book printers online at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.

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Six Tips For Self-Publishing A Children’s Book

Creating a children’s book can be a very rewarding experience. As with any book, an author can choose a publishing company or can self-publish to get their book printed and distributed. Of these two choices, self-publishing is often the quickest, easiest and most satisfying option. Not only do you get to keep more of the proceeds but you have more control over what your book looks like and where it’s distributed. In addition, getting a publishing company to take your book can be extremely difficult as they receive thousands of manuscripts each year but choose very few to publish under their imprint.

When self-publishing a children’s book there are several steps that must be completed:

  • Choose a page layout and composition software program to create your manuscript. Microsoft Word is a very popular choice for millions of authors around the globe. Adobe InDesign & Quark Express are more  sophisticated programs but also are much more expensive to purchase and more difficult to learn to use.
  • Edit your manuscript. It is recommended that authors hire a professional editor for their final draft or pay a local college student (preferably one who is majoring in English!) to review the manuscript. This option brings a fresh pair of eyes to the work. Also, check to be sure that the words and sentence structures are appropriate for your targeted age group. You don’t want to use too many large and complicated words or phrases for younger children or talk down to older children.
  • Find an illustrator or graphic designer. Take the time to look through several designer portfolios until you find a style you like. Create a written agreement with your designer that documents the deliverables and timetable. If you are having a hard time finding a designer who can meet your needs, seek suggestions from your local high school or junior college art and design instructors.
  • Develop your page layout. Font, page size, and graphics all play a critical role in the way your book is perceived. They also vary significantly by age group. We recommend visiting your favorite bookstore and going to the section that features books of the type you plan to publish. Find one or two that you feel are similar to what you’d like yours to look and feel like and buy them. Take them home and carefully go through the books and see how they have handled the above issues. There’s nothing like a real life example to help you finalize your print ready file.
  • Work with your designer to create graphics that attract readers to your book and tell your story. Creating your cover design is an extremely important step in the process. A great cover makes that all important first impression that causes people to pick up your book and look inside. The first page should mention the title as the author’s name. It should be created with images that hint at the book’s content and will grab the attention of potential customers. The back cover usually offers a summary of the book and/or brief background on the author. Consider laminating your cover. This will make in more durable, moisture resistant and your color images brighter and sharper.
  • Get an ISBN (International Standard Book Number) so you can safe-guard your hard work and sell your book in a retail setting. The ISBN needs to be converted to a barcode that allows retail outlets to scan the book purchase at cash register checkout. Get the ISBN through R.R. Bowker at www.isbn.org, the exclusive source for the ISBN numbers. Then register the number through Bowker’s Books-In-Print by signing up for BowkerLink, a free online tool for uploading book information (price, page count, etc). This is the main directory used by libraries and bookstores when they want to order a book for a customer.

Self-publishing your children’s book can be very rewarding, however there are several steps you need to focus on to make your vision into a reality. Keep these tips as a handy reference so you can breeze right through the process!

CMYK Graphix offers the printing and binding services to help you self-publish your children’s book. And, CMYK Graphix will not only help you self-publish your book, they can provide the business cards, brochures, and flyers that will help you promote your book. For more information about self-publishing your children’s book, contact the experts at CMYKGraphix.com by calling them at 1-800-698-2071, or by emailing them today.

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Five Tips For Marketing Your Self-Published Book

To write the great American novel is one of the most common aspirations in today’s culture. Everyone has a story inside them and now you’ve succeeded in putting your story onto paper. You’ve spent countless hours honing and tweaking your book until it’s reached the best possible version. You’ve decided to self-publish and you’re on your way to success.

There’s only one problem: Where do you go from here? Competition in the book world is vast and can, at times, seem overwhelming. Therefore, the path to success relies on your ability to properly promote your book so it can reach the widest audience. Who better to market your book than you? You know the book’s intended audience and its intended purpose. What can be daunting is that often you don’t know where to even start with marketing your self-published book.

  1. One of the first steps you should take when promoting your self published book is to set up a personal Web site that advertises your work. In today’s world, Web sites are often the first stop consumers make in an attempt to purchase an item. The ability to buy directly from your site can mean an immediate jump in your book’s sales.
  2. The next step is to use print as a means to direct more consumers toward your site so the book sales can continue to soar. Make a promotional copy of your book – a short synopsis that will hook your readers and leave them wanting more. This promotional copy can be placed on advertising flyers, sent out to newsletters, reviewed in your local newspaper, and used to obtain a position in the “local author” section of your local bookstore.
  3. Word of mouth can also be one of the simplest tactics you can use when marketing your self-published book. Spread the news of your book’s printing to all your friends and family. Ask them to pass the news on through business cards or pamphlets you have printed.
  4. Along the lines of the "word-of-mouth" advice above, consider doing some book signings at local independent or chain book stores.
  5. Send a press release to your local newspaper. Include your contact information (they may want to verify information within the press release), the name and genre of the book, and a little bio about yourself. If you are marketing your self-published book through book signings, also include the name and address of the store, the day and time of the book signing.

While book promotion can be an intimidating thing to think about, just take it one step at a time. Before you know it, you’ll be on the path to success!

CMYK Graphix Inc. provides one-stop shopping for promotional print items. As the No. 1 choice in book printing today, CMYK Graphix will not only help you self-publish your book, they will provide the business cards, brochures, and flyers that will get your words out there in the world.

For more information about marketing your self-published book, contact the experts at Cmykgraphix.com, call them at 1-800-698-2071, or email them today.

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